Power your business with insights that move markets.
With bencha, businesses can make more qualified decisions and consumers can engage in a more transparent and improved shopping experience.
How transparent is your business?
We provide measurable and comparable values in various areas, including ecological production, chemical use, transport, animal rights, longevity and trends, equality, social production and circularity.
We believe that businesses should be able to communicate their values in an easy-to-understand way in order to encourage customers to make more informed choices.
How transparent is your business?
More about sustainability at bencha
Our goal is to help businesses become more transparent. We aim to drive change and build innovation that empowers consumers and businesses to make more qualified decisions. With Bencha, you can review the transparency of businesses and their sustainability efforts
In this category, we research where the brands have their factories and produce their products, which materials they use, and which environmental certificates they use. Besides the products, we look at which types of energy they use and if they actively work on lowering their water consumption and CO2 emissions
We ask about chemicals that we have put together with an expert who has previously worked on the company Kemikaliegruppen (The Chemical Group). We ask our brands if they use any of the following chemicals: AZO colouring, PFAS, Formaldehyde, Phthalates, Chromium, PVC, DMFA, NPEO, PAH & DMF. We also look at how companies handle their chemicals and check that these do not occur in the production.
In this category, we look at the percentage of transport of the following means of transportation: Flight, Boat, Truck & Trains. Our vision is to understand how brands work to minimize their transport routes and flights of products
When Bencha looks at animal rights, we start with looking at which brands are vegan and therefore do not need to answer the other questions in this category. For the companies that carry products that aren't vegan, we look over certificates that ensure that this process is conscious and do not harm the animals. We also make sure to ask if the brand conducts any animal testing
This category asks the brands how long they think their products will be on trend - so that you get an overview of the trend-durability of the product. Furthermore, we ask how long the brands expect their products to last on three key-items: t-shirts, pants & outerwear. We also oversee if the company offers a guarantee for these claims so that you as a customer can feel sure about your purchase. This helps you put the price into perspective to durability and consume products more consciously.
Equal hiring looks over the distribution in the company and on the board. We ask for the percentage of women and people of color in the company and in management. We also look over which certificates the company has in their factories to ensure a secure production - for everyone.
Social production handles the aspect of giving all factory workers in production countries good working conditions. In this category, we look at working hours and conditions in the factories. Furthermore, we look at the salary the workers receive in relation to the minimum wage and living wage in specific countries.
This category handles the circularity aspect and considers what work a brand has put into having a circular mindset around their products and their lifecycle. We ask questions about repairs of clothes, if they sell their products Second-Hand and if they buy back clothes which their customers no longer use.
Transparency gives you as a consumer a guideline to see how open the companies are about the information we ask for. This category will summarise the company's Brands and transparency3knowledge about their production chain and give you as a customer an overview of the percentage of questions answered.
