Unlocking new potential with a digital wardrobe

The potential of digitalized products could mark the next significant shift towards circular business models.

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In this week's edition, we delve into the possibilities that arise with digitalization. It presents an opportunity for consumers to make more informed decisions and for businesses to enter into a more circular business model. Leading to a crucial transformation in consumer behavior on the mission to reduce new production and foster a more sustainable future for the fashion industry.

Benefits with a digital wardrobe

By creating a digital record of their wardrobe, consumers can gain new insights into the value of their clothes, as well as identify areas where they may be able to make more sustainable and informed choices. By using technology to manage and analyze clothing and accessories, consumers can create a more mindful and intentional approach to their wardrobe.

A digital closet offers brands multiple benefits. It reduces waste and promotes sustainability by encouraging consumers to maximize the use of their existing wardrobe. Brands also gain valuable data on consumer behavior, enabling them to make informed decisions and optimize strategies. This personalized experience fosters customer loyalty and contributes to a more sustainable and customer-centric fashion industry. Additionally, individuals can earn money through simplified resale processes, including easy sell system that provides estimated resale values with a instant sell function. This streamlined approach makes it easier for individuals to sell their pre-loved items, creating a convenient and financially rewarding experience for both consumers and brands.

Person with smartphone

Unlocking new potential with a digital wardrobe

A digital wardrobe could unlock endless potential for both consumers and businesses.

What if..

Consumers could track their wardrobes value in real-time?
Brands could profit from all transactions on the resale market?
Consumers could convert their products into assets with the push of a button?

The future holds the answer and we are already on our way.. Want to join us on our mission to revolutionize the circular economy? Get in touch with amanda@bencha.se.